Program Descriptions
Main Stage Presenters
The ART of Wedding Bouquets with Joyce Mason-Monheim AIFD CFD AAF PFCI AzMF
Floral design is the art of transforming blooms into lasting expressions of beauty, though the process can at times feel routine. See how you can reimagine the wedding bouquet—elevating it from a traditional arrangement into an extraordinary floral statement piece.
Large Installations with Nicholas St. Clair, AIFD
Experience the art and engineering behind large-scale floral installations. The mechanics, techniques, and creative processes used to bring dramatic floral designs to life. Featuring bold compositions, and innovative structural elements, showcasing how strong mechanics provide the foundation for over-the-top floral artistry. Gain insight into the balance between creativity and construction while discovering the methods used to create impactful over the top floral displays.
Fun with Faux! with Brent Leech AIFD
Join Brent from Askren's and Son's as he showcases the latest in beautiful permanent botanicals and emerging design trends. From agave trees and succulents to orchids and statement pieces, you'll discover creative ideas for home décor, office installations, retail displays, and more—all while learning how permanent botanicals can elevate your designs and expand your offerings.
Afternoon Workshop's
The afternoon session will be very similar to our typical 8 minute circuit, but longer! You will get to rotate between 4 stations at 20 min each. All sessions are Hands on learning! At the heart of ASFA is community. This year's convention celebrates the amazing talent we have right here in Arizona by featuring local designers and industry professionals who inspire us every day. By learning from and supporting one another, we're not only strengthening our floral community today—we're helping it grow for years to come.
Wiring and Taping with Joyce Mason-Monheim AIFD CFD AAF PFCI AzMF
The ART and Technique of Wire and Taping Flowers
The mechanics of wiring and taping fresh flowers may seem traditional, but this
technique remains highly valuable and is an essential part of any floral designer’s skill
set. It provides support, extends stem length, and reinforces delicate or fragile stems
and flower heads during design construction. Learn how to apply this technique with a
modern approach to bridal floral work.
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Body flower wirework with Anna Day AIFD CFD
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Leaf Manipulation with Tony Medlock AIFD, CFD, PFCI, AAF, AzMF
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Succulent and Cacti Education with Tony Gonzalez AZCNP
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